Why I’ve changed niche and how you can too

So you may have noticed that things have changed around here, again. I’ve an open G Center in my Human Design, so it’s normal for me to be fluid in my work.

I want to thank all the incredible women who were part of The Single Woman’s Empowerment Club. It was so rewarding to work with you throughout the last year, and I truly loved helping women heal their love wounds, overcome inner child wounds and move towards a more loving life.

But at the heart of what I’m all about is empowering women to be the best version of themselves, the most authentic version of themselves. I found focusing on single women and creating an environment for single women was terrific and really worthwhile. I learned a lot about myself, and I learned a lot about women in general and how we perceive love and relationships.

But I knew it was never going to be my purpose, and for those of you who have worked with me, and a lot of you have, most of the women who worked with me came to me to get help with their business.

Throughout the year, most of the women I coached looked for support for their business, growing it, success mindset, sales and marketing and all things business.

I eventually took the hint and decided it’s time to change and become a business coach and focus on helping women create sustainable, enjoyable, and profitable businesses.

That’s where I’ve been focused for the last two or three months now. I’ve had enough kicks and hints and nudges and pushes from my clients to go down the business route, so I’ve changed my niche.

If your business is not feeling that it’s matching your soul purpose, you don’t feel like it’s working for you, or you just don’t feel inspired. I want you to know that it’s absolutely okay to change your niche, and it’s okay to change your niche at any point in time. It does not matter if you are new in business or two years from retiring. If you want to change your niche, give yourself permission to go for it.

There’s nothing to stop you or tie you in and to your niche. If you feel a change is what you need, then change. It’s easier than you think. There will be some hurdles, you will probably have to start from scratch, and your current audience may no longer be your ideal clients.

BUT, it’s better to change now than keep going in a business that doesn’t inspire you.

You can niche down in so many different ways; you can have a very focused niche, a looser niche, a niche based on the tools you use, a niche based on who you want to help. You don’t necessarily have to go into the ideal client avatar immediately, although it will help you when it comes to marketing later.

I like to have a more open niche, speak to people and LEARN what potential clients needs. I have more of a “serve and learn” mindset. And because of that mindset, I generally get clients quickly and easily. I haven’t cut off potential clients because I have gone too narrow.

Finding a niche can be overwhelming, and it can lead to procrastination. In fact, so many women tell me that one of the main reasons they haven’t started their business is because they haven’t figured out their niche. And I get it, it’s hard to know where to focus, and it’s tough when you feel stressed and overwhelmed.



If you’re trying to figure out your niche or thinking of changing your niche, then here are four questions to ask yourself.

What could you talk about endlessly?

Do you have a topic that you can passionately talk about endlessly, that you love getting into conversation with other people with?
Make a list of everything that you can happily and comfortably talk about to anyone and everyone.

What are you interested in learning about?

Do you buy books in the same genre or have the same topic? What could you do 100 courses in and never be bored?
Look at what courses, books, events you’ve invested in and see what they have in common. Add them to your list of topics that you can talk about endlessly.

What problem do you want to solve?

If you could solve one problem, what problem would you solve? Make a list of the problems you are interested in helping people with. Look at what you’ve experienced and learned.

Who do you want to solve this problem for?

You most likely don’t want to work with everyone. I know, I don’t. Start to think about who you would like to solve this problem for, why you would like to help them and what skills you have to solve this problem. You don’t have to get into the nitty-gritty details of who this person is right now. You can keep this very loose for now. Give yourself some freedom to learn about your niche in more detail before you narrow down and limit yourself too much initially.

You can also use your Human Design to find your unique talents, gifts and skills that you naturally possess, which you can then use to find your niche. Your open centres are where you’ve learnt the most lessons, and you can turn this into wisdom.

So hopefully, you’ve answered these questions to help refine your niche. It is fine to change your niche if you’re not feeling connected to your business. You want a business that you can be passionate about, that you can be proud of. So take time to set up a business that you love in the early stages.

Now, as you’ve refined your niche, what questions come up for you?
How does your unique niche feel, even if it’s different from everyone else?

Comment below. Let’s have a conversation.